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PURE is an ultra-premium, clean, organic, vodka.

In recent years, vodka has been compromised. It’s become a complicated, flavoured, coloured, thickened product, often intoxicated with chemicals from field to bottle. We are strong adversaries of this and avid believers that vodka should be a clean, pure product, mastered by its craftsmen.

PURE organic vodka is a light, refreshing vodka, both smooth and slightly sweet on the palate. PURE is built on the foundation of high-quality raw ingredients and owes its unique taste to the finest organic wheat it is derived from. The journey from field to bottle begins as our wheat is harvested by organic family farmers, who take pride in their fertile, healthy soil, free of synthetic pesticides, herbicides and fertilisers. This protects the product that you drink from contaminating substances, as well as protecting the animals and environment around the fields from which it is produced.

The organic wheat is then distilled, removing any remaining impurities (including gluten) and leaving a refreshingly light, clean spirit. At one of the U.K.’s most prestigious distilleries, with the aid of our master distiller, PURE has its safely guarded, final touches added. This results in a blend of citrus and floral undertones. A light, refreshingly smooth, vodka.